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REACTIV Sunglass Technology
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Founder Jules Beaud was born in Morez, France, deep in the Jura Mountains and in the heart of the French eyewear industry. He started his business designing optical eyewear with one idea in mind: innovation. In the early 20th century, at the request of Chamonix crystal hunters wanting to protect their eyes in the mountains, Beaud designed the first "Cristalliers" sunglasses, marking the start of Julbo’s optical sun protection story.
Julbo revolutionized the market with the introduction of the Vermont. These glacier sunglasses marked the start of climbing's glory years, and thanks to the Vermont, mountaineers had proper eye protection to ascend the world's tallest summits. Later adopted by rock stars, the Vermont has became an iconic collector’s item.
Julbo went much further than simply naming its products after famous summits, including Everest, Makalu, and Annapurna. It developed and tested them by taking them up the 8000ers, including Everest, Makalu, K2, Gasherbrum II, Broad Peak, and Nanga Parbat on the face of its technical advisor, Yannick Seigneur.
To mark the start of the fluorescent-fun decade, mountaineers unchained their energy, and Julbo supported the race to peak performance. Climbing phenom Éric Escoffier climbed three 8000m peaks in less than three weeks in the Himalaya, and Patrick Gabarrou earned fame for his little outings, such as Le Voyage du Gab with seven north faces climbed in three days in the Mont Blanc Massif. Both wore Julbo.
In the mountains the focus remained on performance, particularly with the exploits of Jean-Christophe Lafaille. Having established itself as a benchmark brand for sun protection in extreme environments, Julbo expanded its expertise to other worlds and other countries. The company launched Nautic, with yachtsman Franck Cammas joining the team in 1998. This decade also saw the introduction of the Baby range, offering outstanding protection for the delicate eyes of children.
In this multisport era, Julbo progressed into all fronts and all elements. It supported polar explorer Mike Horn on his incredible journeys around the world. On track and trail, following the explosion of outdoor sports including trail running and mountain biking, if it was moving, Julbo was there, with products perfectly adapted to each discipline.
Julbo further strengthened its expertise with the creation of its RX Trem program. With the creation of its RX Trem program, honored with a Silmo Gold Award, Julbo revolutionized the world of sunglasses. All wearers of prescription eyewear could now experience their sport to its fullest with performance-focused prescription sunglasses from Julbo.
Julbo continues the tradition of creating premium eyewear with a dedication to quality, offering a lifetime warranty on all its products, while also pushing the boundaries of innovation with the development of REACTIV Photochromic lens technology.
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